Sure Things

Sure PR is a Scottish-based communications agency with a first class track record in raising the profile of clients operating in diverse sectors ranging from angel investing, commercial property, engineering, legal services, oil and gas, subsea technology and sport and leisure.

Targeted communication, clarity of message and getting over a client’s point of view in a considered, professional manner are at the centre of what we do.

As an organisation with a dynamic approach to PR and more than 25 years of experience in journalism, communications and business, we know what gets results and tailor our campaigns to suit each client’s needs. We don’t do buzz words and clichés – we prefer straight-talking and concise campaigns which catch the attention of the media, delivering your message to the targeted audience.

ABZ/GSS Developments

Ecosse Subsea Systems

Musselburgh Racecourse

Investing Women


Musselburgh Racecourse


Pinsent Masons

Sure Footed

Sure PR was established in 2003 by former newspaper journalist Stephen Rafferty.

The agency has an excellent reputation for delivering high quality media coverage in the business, news, features, lifestyle and sports sections of traditional print, broadcast, online and social media outlets.

We support clients with internal communications, speech writing, first person thought leadership articles and producing in-house and client-facing magazines.

We have acted for a number of large organisations which have unfortunately found themselves at the centre of a hostile media situation, and when the occasion demands, our hard-edged experience can be leveraged on crisis management aimed at limiting reputational damage and protecting the business. 

With strong connections in the UK and international media, and clients spread across the world from Aberdeen to Adelaide, we are well-positioned to represent your media interests regardless of location or sector specialisation.

In a world of words, pictures still matter and brilliant photography and video is an important element of carrying your message. That is why we work closely with tried and trusted professional photographers to manage your requirements and deliver the best possible results.

We have been retained by most of our clients for between 5 and 12 years – testimony to the confidence they place in Sure PR to provide positive and profile-enhancing press coverage and to represent their best interests in dealing with the media.

Sure Can Do

Sure PR’s range of client services includes:

  • Customised PR campaigns
  • Press release writing and distribution
  • Copy writing · Feature writing · Opinion writing
  • Press photography and image handling
  • Company newsletters, magazines, digital
  • Crisis management
  • Media training
  • Political engagement

Sure Of Our Results

What our clients have to say about Sure PR:

ABZ Developments/GSS Developments

Sure PR have provided valuable media advice to ABZ Business Park in Aberdeen and the £24 million office and retail development at 2 Semple Street in Edinburgh. Their experience and extensive contacts in the business and specialist commercial property press wields powerful results in getting our message out to potential tenants and owners. Sure PR has also assisted on a number of CSR-related initiatives, again delivering great results in local and national media.

Paul Stevenson, Director

Ecosse Subsea Systems

Sure PR has advised Ecosse Subsea Systems since 2012. They consistently tell the world about our success stories and as Ecosse has evolved, they have successfully bridged the gap between traditional oil and gas media and into the emerging renewables industries, where much of our work is now focussed. Sure PR’s journalist-driven edge, ensures our message is keenly targeted and relevant to our market and potential clients.

Mike Wilson, Managing Director


Sure PR has supported EnerMech since our business was established in 2008. As a completely new entrant to the oil and gas market, EnerMech needed a PR agency that would help us get our name known in the wider energy market. The coverage we have achieved in local, national and trade media has been exceptional and our brand awareness has gone from strength to strength. We have always found Sure PR to be very proactive in ensuring that we capitalise on the best PR opportunities and their knowledge of the sector and our business means they often gets it right first time, thus minimising distraction and management time.

Ingrid Stewart, Corporate Development Director

Investing Women

Sure PR have been an invaluable PR partner to Investing Women, both for our inaugural Ambition & Growth Conference in Edinburgh but also in earlier media activity related to our first angel investment.

Sure PR achieved exceptional and outstanding results for us which were critical for the conference in particular, given it was our first. Achieving a high profile was a key success factor and this has worked very well indeed for our sponsors and partners. I would recommend Sure PR to any business and be absolutely confident in a successful outcome.

Jackie Waring, Chief Executive Officer

Musselburgh Racecourse

Sure PR have provided media and communications support for Musselburgh Racecourse since 2004. The racecourse requires a dynamic PR service which is quickly available and is able to deliver diverse media content to multiple different platforms. Sure PR delivers this critical service for the racecourse. We like the adaptability, continuity and the fast response of Sure PR. In addition, Stephen’s professional, personal approach means that he is part of our team and he has played a very important role in the success of the racecourse over the last decade.

Bill Farnsworth, Chief Executive

Pinsent Masons

Sure PR’s understated, no-nonsense approach is a breath of fresh air in an industry where over-promising and under-delivering is not unusual. Stephen has taken the time to understand our business and the sectors in which we operate. Above all, he gets the job done.

Fred Banning, Head of Public Relations


STATS Group has an excellent relationship with Sure PR, they clearly understand our business and company ethos, ensuring our brand and message is consistently communicated both locally and nationally. Sure PR has impressed us with their proactive approach to identifying new PR opportunities for the business, highlighting our commitment to the community, successfully communicating our brand values and promoting existing and new product ranges.

Darran Pledger, Marketing Manager

Surely Time To Find Out More?

If you’d like to discuss your communication needs, please do not hesitate to get in touch.

Sure PR Contact Info